Lantha
Brand Guide
This guide provides the tools and standards to ensure the Lantha identity is applied consistently across all touchpoints. From logo usage to typography to color, and brand application, these guidelines help us present a unified, confident & professional brand—everywhere Lantha shows up.
identify our brand
Our Logo Suite
Lantha Stacked Logo
The Lantha logo has been refined and strengthened to stand on its own as a core brand asset. This will be our primary logo to be used as it conveys precision and modernity. Please use this logo as the first choice to all internal materials, branding & collateral. Only set it in the following approved colorways.
Stacked Full Color
Stacked Single Color - White
Stacked Single Color - Black
Horizontal Mark
The horizontal logo pairs the Trihex icon with the wordmark in a clean, side-by-side layout, and should be used when horizontal space is available and clear, balanced legibility is needed—such as on websites, emails, and presentations.
Horizontal Full Color
Horizontal Single Color - White
Stacked Mark Black
Wordmark
The Lantha wordmark is derived from the Acumin Wide Pro Bold font, customized with no A-crossbars and diagonal cutouts from the 'L' and 'T'. The approved colorways are set in Lantha's neutral colors.
The wordmark serves as a simplified, horizontal expression of the brand. It is ideal for use in contexts where space or color production is limited or where there are preferences for a simpler application, such as the main product or swag.
Wordmark - White
Wordmark - Black
Icon
The Lantha icon is a simplified mark inspired by a dimensional, tri-hex structure keeping with brand recognition. The main icon colorway incorporates Lantha brand colors along with the single-colorways.
The icon serves as a compact, versatile expression of the brand, easily recognizable even at small sizes. It is ideal for use in contexts where space is limited or where a strong, symbolic presence is preferred—such as app icons, social media avatars, or favicons.
our logo
Usage
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the size of the top hexagon of the logo.
*Exceptions: Subtle patterns or textures overlapping at 10% opacity or less are acceptable.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Place on backgrounds that make elements hard to read
Use alt fonts
Lantha in
Color
Primary Colors
Simply Black
- Hex #0c0c0c
- RGB 12, 12, 12
- CMYK 77, 70, 63, 86
- Pantone Black 6 C
Deep Water Teal
- Hex #022A34
- RGB 2, 42, 52
- CMYK 99, 67, 54, 55
- Pantone 547 C
Deep Process Purple
- Hex #221a30
- RGB 34, 26, 48
- CMYK 95, 90, 42, 64
- Pantone 276 C
Precision White
- Hex #f6ffec
- RGB 246, 255, 236
- CMYK 10, 3, 1, 0
- Pantone 656 C @ 50%
Secondary Colors
sed for accents, highlights,and expressive applications.
Accent for data visualization, infographics, UI callouts, keywords, icon highlights, and CTAs.
Clarified Orange
- Hex #ed7349
- RGB 237, 115, 73
- CMYK 1, 64, 80, 0
- Pantone 4012 C
Analyze Lilac
- Hex #e4d1fe
- RGB 228, 209, 254
- CMYK 8, 17, 1, 0
- Pantone 2085 C
Rippling Liquid Blue
- Hex #aceaea
- RGB 172, 234, 234
- CMYK 38, 1, 7, 0
- Pantone 304 C
Lantha Lime
- Hex #d8ff54
- RGB 216, 255, 84
- CMYK 31, 0, 100, 0
- Pantone 2297 C
our story
Narrative
Our Tagline
Analysis Clarified. Anytime. Anywhere.
Who Is Lantha
Positioning Statement
Lantha transforms chemical analysis by turning complexity into clarity. With elegant tools powered by advanced science, we make it possible for anyone, anywhere, to achieve lab-grade results, effortlessly and confidently
Mission Statement
Lantha exists to advance chemical analysis. We have developed application specific metal-organic frameworks (MOFs) and a user-friendly fluorimeter to deliver fast, reliable test results. Our sensors challenge what is possible.
Vision Statement
Our vision is to enhance chemical testing, making advanced analysis accessible, reliable, and effortless. We believe complex testing processes should be simplified, enabling scientists and industry professionals to achieve precise results with confidence. Through continuous innovation, we aim to empower our users to accomplish more with greater efficiency.
Our Core Values
Elegant Innovation
We transform break through science into beautifully simple tools designed with precision, built to empower.
Relentless Integrity
We do not ship until it's right. Every result must be trusted, every experience dependable, every detail intentional.
Empowerment Through Insight
We equip our users with clarity and speed, enabling smarter decisions and confident action... anytime, anywhere.
brand archetype
The Alchemist
Motto
“Anything can happen.”
Gift
Making the complex feel intuitive
Motivation
Transformation through elegant creation
Goal
To unlock new possibilities through design and insight
Strategy
Blend technical rigor with imaginative simplicity
Makes Consumers Feel:
- Empowered
- Curious
- Confident
- Inspired
- “Why didn’t we have this sooner?”
why lantha
Value
Differentiators
Rapid Results
Get quantitative answers in mere minutes, not hours or days. Make decisions on the spot with rapid, reliable analysis that keeps your work moving forward.
Clear Insights
Data that speaks for itself. Easy to see, consistent, and reproducible. Guided software reduces complexity and guards against human error.
Effortless
Seamless from sample to answer with minimal prep and a 10-minute learning curve. Anyone can generate reliable data without specialized training.
Streamlined Testing
Compact tech that saves resources. Low startup and maintenance costs mean you get dependable testing power without complex infrastructure or costly service contracts.
Typography
Our Font Families
Heading
Satoshi Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body
Satoshi Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
Lantha through
Design Elements
Photography
Lantha brand features a variety of photography options to utilize throughout the brand.
General photo usage & guidelines:
- Liquid elements should favor the clear/colorless, with exceptions for artistic/texture uses.
- Laboratory settings should be clean, organized, and modern or commercial.
- Laboratory equipment should reflect accurate use cases (ie. chemistry, commercial use, etc.).
- "Lifestyle" or "In-Lab" photos featuring people are great for connecting with our direct audience.
Textured Backgrounds
Our textured gradient backgrounds are a visual element that can be used throughout the brand. The grainy texture gives the Lantha brand a more tactile, grounded look while adding dimension and sophistication. These backgrounds are suitable for marketing materials, such as business cards, websites, and one-pagers.
Finishes
The clear and silver metallic finishes present in our platform design can be used throughout the brand. These clean, modern materials give the Lantha brand a luxurious and elegant look while remaining rooted and relevant to our industry. These finishes are suitable as subtle backgrounds or bold accents for social media visuals, print material and physical asset finishes, and of course as part of our ongoing product offerings.
Brand in action
Application
